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Seth Taylor

Seth Taylor: Coffee By Design is a top quality specialty coffee roaster offering fully transparent sourcing. Our mission is to source the best single origin coffees possible with a focus on small lots and traceability. Our offerings rotate regularly based on coffee seasonality, and are roasted to order, to ensure freshness on every level.

I started my journey in coffee in 2008 bagging coffee after hours at a roastery café in Victoria, BC. This is where I fell in love with coffee. Next thing I knew we won the 2010 Canadian Barista Championship! Then onto judging competitions and training competitors in both England and Canada for a few years.

In 2013 I moved back to my home town of Toronto, ON and started working for another roaster with a focus on revamping their roasting program and learning the green buying trade. BAM! We were crowned Roaster of the Year by Roast Magazine in 2015.

I have taken all the experience and knowledge gained over my ten years in coffee and I have put that into my new adventure. Now, I focus on sourcing excellent coffees from around the world and roasting them with passion and a desire to showcase the hard work of the farmers.