{"product_id":"what-i-know-about-growing-a-coffee-business","title":"What I Know About Growing a Coffee Business","description":"\u003cul class=\"tabs\"\u003e\n\u003cli class=\"active\"\u003eDescription\u003c\/li\u003e\n\u003cli\u003eSpecs\u003c\/li\u003e\n\u003cli\u003eMethod\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\"\u003e\n\u003cp\u003e\u003cstrong\u003eA STRATEGIC GUIDE TO GROWING YOUR CAFE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom Colin Harmon, owner of the Dublin café chain \u003ca href=\"https:\/\/3fe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e3fE\u003c\/a\u003e and author of the highly received 2017 publication \u003cem\u003eWhat I Know About Running a Coffee Business\u003c\/em\u003e, comes a follow-up book on the strategy, planning, and nuance that goes into growing and maturing a pre-existing business.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat I Know About Growing a Coffee Business\u003c\/em\u003e illustrates the life lessons and experiences of a coffee entrepreneur, with a narrative led by the evolution of 3fE from a third-floor startup in an apartment building to a global enterprise with a roastery.\u003c\/p\u003e\n\u003cp\u003eWhile Colin's first book outlines the lessons learned by opening and owning his first café, \u003cem\u003eWhat I Know About Growing a Coffee Business\u003c\/em\u003e tells the stories of Colin's ambition as he takes on the highwire act of accepting new projects without neglecting what he'd already created.\u003c\/p\u003e\n\u003cp\u003eWith a generous helping of insight from Colin – who has also worked extensively across the coffee industry as a consultant and trainer – \u003cem\u003eWhat I Know About Growing a Coffee Business\u003c\/em\u003e is an excellent resource for existing café owners and operators ready for the next steps.\u003c\/p\u003e\n\u003cp\u003eChapter topics include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRetail Growth\u003c\/li\u003e\n\u003cli\u003eGrowing Plans\u003c\/li\u003e\n\u003cli\u003eRoastery\u003c\/li\u003e\n\u003cli\u003eWholesale\u003c\/li\u003e\n\u003cli\u003eKitchens and Food\u003c\/li\u003e\n\u003cli\u003eSpinoffs\u003c\/li\u003e\n\u003cli\u003eThe Journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eColin Harmon is a four-time Irish Barista Champion and owner of Dublin's 3fE Coffee, one of the world's most innovative and progressive specialty coffee shops. His work in coffee has extended to roasting, training and consultancy work, as well as developing coffee equipment for the specialty market and beyond.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003eAuthor: Colin Harmon\u003c\/li\u003e\n\u003cli\u003eEditor: Ian Lamont\u003c\/li\u003e\n\u003cli\u003ePublisher: 3fE\u003c\/li\u003e\n\u003cli\u003eISBN-13: 979-8895908549\u003c\/li\u003e\n\u003cli\u003eItem weight: 735g (26oz)\u003c\/li\u003e\n\u003cli\u003ePublished in 2025\u003c\/li\u003e\n\u003cli\u003eDimensions: 230mm x 170mm x 30mm (9.1in x 6.7in x 1.2in)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse this book as a reliable, how-to guide for moving past the volatile startup phase and into a sustainable, scalable business model for your café.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"display: none;\"\u003ewhat I learned colin harmon 3fe\u003c\/span\u003e\u003c\/p\u003e","brand":"3FE","offers":[{"title":"Default Title","offer_id":42418208604254,"sku":"BK-WIKAGACB","price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2404\/0687\/files\/83c4db50-e641-4e78-9b40-39b36634e333.jpg?v=1769185679","url":"https:\/\/eightouncecoffee.ca\/en-au\/products\/what-i-know-about-growing-a-coffee-business","provider":"Eight Ounce Coffee","version":"1.0","type":"link"}