I did not really like this coffee, but it was well out of my normal preferences and I learned that I really do not appreciate smoke in coffee. For people who do, I believe that they will appreciate the very smoke forward flavors. I made it for a few other people who normally drink generic "dark roast" and they all said something to the effect of "this is the best coffee that I've ever tried!" What I will say is that even though I did not like the primary flavor, it is a premium coffee, the toasted marshmallow came through at the end and would have otherwise been quite enjoyable for me.
So, I'm going to give it a 5 star rating based off of their experience, as opposed to mine because I don't believe that it would be fair to give it a marginal score when they achieved what they stated.