Eight Ounce Core Values


Wes Farnell and David Kim

Every day at Eight Ounce we are guided by our core values:

1) Only the best products: Eight Ounce Coffee was founded on the principle of providing proven, quality, ethically made coffee equipment to people engaged in the specialty coffee industry (as either a professional or hobbyist). Every item we sell must be “barista approved” and is something we ourselves would be happy to purchase and use. We do not select products based solely on their profitability, and we do not sell products which are knock-offs or cheaper versions of the originals.

2) Customers are everything: Without our customers, we would not be here. Nearly all of our wholesale customers found us by word-of-mouth - the coffee industry is a very tightly knit group. Our customers are also our colleagues, and the friends we run into at barista events and trade shows. Happy customers make for happy work! Every customer who encounters Eight Ounce should walk away delighted at the service they received.

3) Take care of each other: Eight Ounce is not a one man show - the company grows as a result of all of us working together, and consequently we all grow together. People who work well as a team, and are generous with their support of others will shine. Eight Ounce team members are always thinking of ways to improve the company and to make things better for everyone!