Matchstick

For Matchstick (Vancouver, BC), using a match to light a fire is a symbol for what they want to create, how they want to go about it, and an anticipation of the challenges that they know they will face as they attempt to do so. Pursuing the level of quality that they aspire to in each area of their operations has inevitably meant becoming intimately involved. In this, they roast their own coffee, travel to meet the people who grow green coffee, and support agriculture in the yards of their neighbourhoods . They work hard, serving and expressing gratitude for everyone who has been a part of this journey.