For us, using a match to light a fire is a symbol for what we want to create, how we want to go about it, and an anticipation of the challenges that we know we will face as we attempt to do so. Pursuing the level of quality that we aspire to in each area of our operations has inevitably meant becoming intimately involved. In this, we roast our own coffee; we bake our own bread; we travel to meet the people who grow green coffee; we pull up weeds in our backyards and support agriculture in the yards of our neighbourhoods. We work early mornings, and long days. We serve.
Thanks for being a part of this.